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With the rise of spring temperatures, young people with pets can be seen everywhere enjoying nature on the lawns by West Lake, camping sites in the countryside, and city cycling trails. On social media platforms, topics such as "Watching the Sunrise with a Cat" and "Camping with a Dog Tent" have skyrocketed in popularity, and outdoor pet equipment has become a new favorite among consumers. From assault suits to tents, from sun hats to car seats, outdoor brands are competing to lay out the "pet track", and various outdoor brands are rolling up the "pet economy". Data shows that the sales of outdoor pet equipment on the Tmall platform increased by over 150% year-on-year, with single items such as assault jackets, cooling jackets, and tents becoming popular.

From 'functional practicality' to 'fashion symbol'

Pet outdoor equipment welcomes a sales boom

Many friends have bought tents for their pets this year, so I also bought one! "Ms. Chen, a post-95s consumer living in Gongshu District, Hangzhou, has just purchased a Shepherd's Flute pet tent and a car seat. She said that the convenience and appearance of the equipment are the key to decision-making. "Traditional pet cages are too much like 'tools,' while current products are more like a part of lifestyle.

Mr. Li, a citizen born in the 1990s, purchased a pet jacket from Reebok. He said, "The pet jacket is not only windproof and waterproof, but also has a sense of design. It is very suitable for my dog." It is understood that Mr. Li purchased a pet jacket from Reebok brand for 239 yuan.

According to rice dumpling, the manager of the Reebok pet product line, since the brand was launched in Tmall's flagship store in July 2024, the cumulative sales of pet jackets have exceeded 1000, with an average monthly growth of 30%. Many consumers will match their pets with jackets of the same color as their owners, and even request custom embroidered names

Coincidentally, the local outdoor brand "Mu Gao Di" has also recently targeted the pet economy and launched multiple pet camping products. The person in charge of its Tmall flagship store introduced that after the release of the Line Friends co branded pet tent, sales accounted for more than 50% of the total sales. More than half of the users keep their tents in the living room as pet beds for a long time, which is both practical and decorative for home use. The person in charge said that in 2025, the brand plans to further increase the revenue of the pet line and launch multiple new products suitable for pet travel.

Paying for 'emotional value'

"Pet travel" is popular on the Internet

The first time I went camping with my dog, it was so excited that it spun around in the tent. At that moment, I thought all the preparations were worth it! "Ms. Bai, who had just bought a tent for her pet dog yesterday afternoon, exclaimed excitedly." In the future, I will take it out to play more when I have free time. Who said pets can't go for City Walk

Consumers like Ms. Bai are not alone. According to Tmall data, the search volume related to "pet travel" will increase by 200% in 2025, City Walk、 Camping in the mountains and outdoor cat walks are among the hottest scenes. Mr. Wu, who works in an Internet company in Hangzhou, takes his pet for a short drive twice a month. I bought a breathable backpack and a leash for my cat. Although it spends most of its time in the car observing outside the window, the sense of ceremony cannot be ignored. "He joked that pet equipment expenses account for 20% of household outdoor expenses.

So why are pet outdoor products so popular? Xu Weirong, Executive Director of the Economic Research Center, Executive Committee Member of the Zhejiang Pet Industry Development Joint Conference, and Executive Director of the Zhejiang Pet Industry Entrepreneurship and Employment Assistance Organizing Committee, stated that with young people becoming the main group of pet owners, the market for outdoor pet products is also growing. Nowadays, many young people with purchasing power treat their pets as children and naturally bring them with them when they go out. They also buy various outdoor products for their pets, so it is reasonable that this category of products is selling well

In addition, Xu Weirong believes that he has a long-term outlook on the market for pet outdoor products. The overall consumption of the pet industry is very good now, and with more and more young people keeping pets in the future, the market for outdoor pet products will also become broader, "Xu Weirong introduced.