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Recently, "Pet Fresh", which specializes in freshly prepared pet food, refrigerated fresh food, and pastries, opened its first store in Shanghai. The store provides a variety of self selected fresh food and customized processing services. Consumers can have their beloved pets dine in or take them away in a package. Some netizens exclaimed: "The dog can also eat 'Spicy Hot Pot'!"

In recent years, with the changes in social structure and consumption concepts, the pet economy has rapidly emerged as an important growth pole in the consumer market. The White Paper on China's Pet Industry in 2025 shows that by 2024, the number of pets in urban areas of China has reached 120 million, and the market size of China's pet economy has exceeded 300 billion yuan. On the one hand, for the younger generation, pets are no longer just companions, but have become a "family" like presence. They are more willing to invest time, money, and energy into the high-quality life of their pets; On the other hand, the market supply side has opened up new tracks through differentiated competition, and the pet economy is showing a trend of diversification and refinement.

From basic "eating well and wearing warm clothes" to pursuing "exquisite life", various market services such as pet beauty, medical care, photography, etc. continue to emerge, forming an industry chain covering the entire life cycle of pets, and even developing extended services such as pet matchmaking and pet travel groups, further expanding the demand space of the pet market.

However, the "refinement" development of the industry reflects consumers' high expectations for the quality of pet life, but also exposes some issues that cannot be ignored. Due to the lack of unified industry standards and effective regulatory mechanisms, the pet consumption market is plagued by chaos such as a lack of industry standards, uneven service levels, and opaque prices, which makes it difficult to guarantee the quality of pet services and often infringes on consumer rights.

For example, some so-called high-end pet foods that claim to be "pure natural," "additive free," and "edible for humans" are not only expensive, but also have unclear ingredient lists, which may pose hidden risks to pet health; And some chemical dyes and adhesives used in services such as dyeing, nail art, and perming for pets may pose risks such as skin inflammation, poisoning, or ingestion, and even cause stress reactions in pets. More seriously, some businesses have introduced the sales method of "pet blind boxes", which randomly sell live animals as commodities. This not only carries the risk of animal abuse and transportation death, but also seriously violates the principles of animal protection and laws and regulations.

The development of pet economy should not only pursue "refinement" and create differentiated, humanized and sustainable business models, but also pay attention to "standardization", strictly control the quality of market services, and ensure that consumers' rights and interests are effectively protected.

On the one hand, the government should strengthen the supervision of the pet market, improve relevant laws, regulations, and standard systems, and crack down on and punish violations severely. At the same time, industry associations and consumer organizations should also play an active role in promoting the establishment of a pet service quality evaluation system and complaint handling mechanism, providing consumers with convenient channels for safeguarding their rights.

On the other hand, businesses' products or services should adhere to the core principle of "putting pets first", deeply understand the physiological and psychological characteristics of pets, and ensure that they accurately meet the actual needs of pets. At the same time, actively collect feedback and suggestions from consumers, promptly identify and improve deficiencies in services, and continuously optimize products and services.

In addition, consumers should also remain vigilant and try to choose businesses with good reputation and high-quality services for consumption, putting the health and safety of pets first and avoiding paying for flashy "gimmicks".