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In recent years, the "it economy" has continued to heat up, and pets have become indispensable emotional partners in the lives of young people. However, a sobering data reveals another side: one in every five pet cats and dogs in China is facing obesity problems, and over 80% of pet owners have insufficient awareness of the health risks caused by pet obesity. When 'chubby and cute' becomes the traffic code for social platforms, the real health needs of pets are quietly ignored.

From March 1st to 2nd, 2025, Taobao Pet teamed up with top pet merchants to launch the top ten trends of healthy pet walking. With the theme of walking "matching" day, a healthy pet market that combines pet health specialization and youthful relaxation will be launched at Hangzhou Yunuoji.

This activity focuses on the issue of pet obesity, creating an interesting and humorous "pet BMI test" online. Every pet owner can easily grasp the obesity status of their pet by uploading a photo of their pet; Creating an offline pet health themed market, launching professional and interesting pet consultations, exporting pet care knowledge, from gastrointestinal care, hair care to joint health, Taobao Pet pays attention to every small need of pets, and comprehensively calls on society to face pet health issues, so that humans and pets can coexist harmoniously and accompany each other for a long time.

As a leading pet lifestyle service platform in China, Taobao Pet is committed to providing pet owners with a full lifecycle health management solution through technological innovation and ecological co construction. From products to services, from online to offline, Taobao Pet has always been at the forefront of young users, continuously creating a new upgrade in pet raising lifestyle, from exquisite pet raising in the 2.0 era to top of the line matching everything; By 3.0, scientific pet care should prioritize pets; Moving on to 4.0 pet friendly and building a pet friendly society, Taobao Pet leads the consumer market with the concept of pet ownership, meets the diverse needs of humans and pets, and promotes further development of the pet economy.

From 'Fat Cute' to 'Healthy Cute': A Cognitive Revolution on Pet BMI

Pet obesity is not a "cute" accessory - diabetes, joint degeneration, cardiopulmonary function damage and other diseases are quietly threatening the health of Mao children. In order to help pet owners understand the body shape of their furry children, Taobao Pet has launched a BMI test. Users can upload pet photos and fill in basic information to generate a body shape assessment guide, reminding pet owners to scientifically customize their diet and exercise plans. In addition, Taobao Pet also collaborates with pet brands to provide a variety of weight loss rations and sports toys. Users can participate in activities to receive brand "health gifts".

The activity was launched on Taobao on February 28th, and over 2.1 million people have participated in the pet BMI test. Nearly 100000 people have created pet profiles for their furry children on Taobao. The online hashtag # Pet BMI Test # has sparked discussions on pet health issues across the internet; The offline walking "Dai" day activity attracted more than 50000 participants in 2 days, and nearly 3000 articles were published under the hashtag # Healthy Pet Care on Taobao #. This activity raises awareness among more pet owners about pet obesity and encourages them to actively adjust their diet and start a healthy lifestyle.

Online+offline: Reconstructing pet social scenes with "child culture"

The idea of taking a walk on a day comes from the young people's enthusiasm for socializing. Online "pet BMI test", users can team up to check in on pet exercise plans and redeem brand health gift packages; In offline activities, Taobao Pet creates a social pop-up scene that integrates pet diet, exercise, and health management. Encourage the public to bring their pets and engage in fun interactions to exchange knowledge about pet health. By combining education with entertainment, not only does it provide a platform for pet owners to interact and communicate, but it also builds a healthy communication channel between pet brands and users. In the health clinic, professional pet doctors provide on-site consultations, answer pet health questions, and provide targeted solutions. This check-in point attracts many pet owners to rush to and queue up for consultations.

Brand narrative of Taobao pets: leading the new trend of health and accompanying the healthy growth of pets

As the trend of refined pet keeping continues to heat up, the public's demand for pet health is gradually increasing. Taobao has established a commercial ecosystem that runs through the entire life cycle of pets, from essential pet food to customized pet supplies, to trend new products such as pet treadmills, to better meet the various needs of pet owners. One stop shop to meet pet care needs and accompany pets' healthy growth.

In addition, Taobao extends shopping behavior to social experiences through the link of "building sub culture". From simple online shopping to sharing with like-minded individuals while participating in fun tests. Taobao pet industry assistant said, "We hope to establish a consensus on healthy pet ownership in a way that young people are more willing to share and participate in

Future vision: To enable every pet to have a healthy and happy life.

In today's world where pet roles have shifted from "animals" to "family members", Taobao has started by addressing the phenomenon of "pet obesity" and using BMI testing to raise awareness among users about pet health. In the future, Taobao Pet will launch more diverse and interesting activities to allow pets to stay with their owners for a long time.