Blowing a hairstyle, taking photos, regular check ups... Currently, the trend of pets becoming "family oriented" is significant, and various novel pet eating, drinking, and entertainment services are full of cuteness, attracting widespread attention from young people.
As young consumers join the army of pet owners, the demand for diversified, personalized, and one-stop pet care services is becoming increasingly strong. How can we better provide "pet services at the doorstep" for pet owners?
In a pet shop located in the Laoximen area, even during non weekend hours, there are still many consumers bringing their beloved pets for grooming. I spend all my free time around 'her'. Today is a day off and I brought 'her' over for a beauty treatment. I even made plans to take photos together as a souvenir on the weekend. "Miss Wang, born in the 2000s, shares her pet raising life in this way.
The shop owner explained that in recent years, with the increasing trend of "family oriented" pets among consumers, they have successively launched special services such as pet grooming and pet photography, which have been integrated into online platforms to attract more consumers to visit.
Under the trend of refined pet care, the lifespan of pets continues to extend, and pet healthcare has become a new concern for pet owners.
Cat stress after moving, vomiting when returning home from work, accidental fractures in dogs... According to Meituan data, as of now, pet owners' medical demands account for more than 15% of search keywords related to pet hospitals. Pet owners' needs for pet medical care have evolved from basic disease treatment to various aspects such as prevention and health care, physical examinations, and vaccination.
Public information shows that by 2023, the number of pet owning households in China will approach 87 million, and online channels have become an important channel for pet owners to find pet related services.
As of now, Meituan Pet has established digital systems with multiple pet hospitals to provide convenient online appointment services for pet owners. Since the beginning of this year, the number of annual cooperative merchants on the platform has exceeded 13000. It is expected that 80% of pet hospitals will launch diagnosis and treatment group orders by the end of the year, and the number of diagnosis and treatment transaction users will increase by 40 times compared to the beginning of the year, better building brand influence and improving service efficiency.
The person in charge of the Meituan pet industry introduced that the bond between pets and pet owners is constantly deepening, and the trend of pets becoming "family oriented" is significant. With the digital transformation and upgrading of the pet industry, Meituan will continue to support high-quality offline merchants, provide online and offline linkage business guidance, help local merchants connect with a wider range of pet owners, and enable the "it economy" to continue to exert strong vitality. In addition, the platform will upgrade its standardized and transparent online services, providing AI diagnosis and treatment, ranking and other products to help consumers easily and efficiently find pet services.
