News list

During the Tomb Sweeping Day holiday, Shanghai pet chain new brand Pete Xiansheng opened 6 stores in a row, and quickly emerged in the domestic pet industry by virtue of innovative business forms such as Pet Youth League and "Spicy Hot Pot". The Shanghai Pet Fashion Week, which just ended a few days ago, attracted over 100 international brands and approximately 200000 pet lovers to participate in three days.

Industry insiders believe that Shanghai's natural favorable consumption environment and industry exhibition foundation, coupled with the accelerated layout of pet friendly spaces, have the potential to become a new engine for promoting consumption in the pet economy.

Cats and dogs eat seasonal "green balls"

Before entering the door, the display sign of "Pet (Meat) Green Tuan" by Pat Fresh caught the attention of many dog walking citizens. In the "C" refrigerator at the entrance of the store, there are star products of pet green ball, triangle Rice and vegetable roll, pet barbecue and dog salad. When the reporter interviewed, the sales of Rice and vegetable roll and Shaomai were very good, and the inventory almost bottomed out.

The newly released pet youth group is eye-catching.

The green rice ball, Rice and vegetable roll, Shaomai and salad eaten by these pets are not only similar to those eaten by humans, but also the production process and materials are unambiguous. For example, the outer layer of pet green balls is made by mixing and compacting chicken and duck meat, egg yolk, cheese, and yam, and then coloring it with barley green juice. The filling is mostly a mixture of chicken, duck, fish, and a small amount of fruits such as pears and cranberries, with meat as the main ingredient. It is more suitable for cats and dogs to eat meat and omnivorous food.

In addition to seasonal pet specialty food, a whole row of "pet Spicy Hot Pot" is also a feature of the store. The store introduced the common self-service counter of Spicy Hot Pot, which is full of beef, chicken breast, chicken heart, chicken liver, red shrimp, salmon, egg yolk and other meat, as well as broccoli, carrots and other vegetables. Consumers can choose their own ingredients to process at home according to the taste and needs of their pets, or they can thaw and heat them in the store and crush them into pet dog rations.

"Raw bone and meat is a very recommended pet feeding method at the moment, which feeds cats and dogs by simulating the diet structure of wild game animals." Peng Shuang, the store manager of Pete Fresh (Haisu Cultural Plaza Store), said that there are many pet owners with pet nutrition knowledge and matching ability in Shanghai, but there is a lack of one-stop shopping place, so they can only go to the vegetable market to buy raw bone and meat. However, a small number of various ingredients required for raw bone and meat diet are difficult for a single vegetable vendor to buy. It is precisely because of this "blue sea" that the store has just launched "Pet Spicy Hot Pot", which has become popular on social media.

"Pet Spicy Hot Pot" is actually a self selected raw meat diet.

If pet owners do not know how to match and do not choose ingredients on their own, the store also provides pre made raw meat and meat, such as thick soup lion head, as well as "beautiful rice" made with chicken, duck, and beef, and even offers meat filling "cake" as a small snack for pets.

During holidays, the store is often crowded with people and dogs, and there are also tourists coming from other places to bring their pets for a new experience of "shopping in the supermarket" and "dining out". Our first store opened at the end of February, and after more than a month of polishing, our business model has gradually matured. During this year's Qingming Festival holiday, we welcomed a wave of 6 new stores opening in a concentrated manner, and now there are 10 new stores opening in Shanghai, "said Peng Shuang.

Cross border enterprises bring mature supply chains

Opening 10 stores in a row for over a month, this new brand's slightly aggressive expansion confidence comes from the continued rise of the pet consumption market today. At present, China's pet industry is rapidly developing and has become the second largest market in the world, second only to the United States.

The industry generally believes that when the per capita GDP is between $3000 and $8000, the pet industry will experience rapid development. At present, China's per capita GDP has already exceeded the threshold of 10000 US dollars. Pets have gradually become the emotional companion of young couples, the elderly and single people, promoting the increase of pet ownership scale and consumption amount of single pets. Based on international market experience, pet related consumption is considered a necessity, which enables the industry to have a strong ability to navigate through cycles. Therefore, most research institutions are unanimously optimistic about the development prospects of the domestic pet market.

Not long ago, the "2025 Pet Fashion Trends White Paper" released by Shanghai Pet Fashion Week showed that the scale of China's pet industry will climb to 701.3 billion yuan in 2024, and is expected to rise to 1150 billion yuan in 2028. More importantly, the penetration rate of pet raising families in China has exceeded 30%, indicating that the industry has gradually entered the "popularization stage" from the "cultivation period". However, compared with the 70% penetration rate of pet raising families in the United States, there is still huge room for development. Another set of figures from Shanghai Pet Fashion Week also reflects the trend: domestic pet brand Petstar has maintained a compound annual growth rate of over 40% for three consecutive years, and JD's total pet clothing sales exceeded 1.8 billion yuan last year.

Shanghai Pet Fashion Week on-site.

Peng Shuang believes that when pet products are priced reasonably and of stable quality, the relevant market will only be healthy and upward. Many pet stores in China have tried both raw meat and fresh snacks, but due to the limited production capacity of small workshops, they can only maintain profits through high prices, further limiting the development of the market.

At present, a new batch of enterprises are crossing over the pet track, bringing a more mature supply chain and potentially breaking the traditional model of "small workshops". Since last year, Holiland has launched its pet baking brand Holiland Pet, Hema has launched its own pet food and supplies, First Medical has opened its first pet friendly pharmacy, providing channels for purchasing pet medicines and care products, and Semir's pet brand Beidijia focuses on the cat food track, researching and developing high value-added functional foods

Patixiansheng is also a project launched by Hou Yi, the founder of Hema, who retired and started his own business. With years of retail industry experience, he uses the logic of a supermarket to enter the pet market, and can also see the presence of Hema. For example, establishing deep cooperative relationships with leading supply chain companies in the industry to ensure that their own products account for up to 50% of the market share; Adopting the "warehouse store integration" model, covering the surrounding 3-10 kilometers through mini programs and Meituan platforms, achieving the fastest delivery time of 30 minutes. Hou Yi stated that once the competitive model and store opening model are implemented, pet chain supermarkets will soon move towards first and second tier cities across the country.

Patixiansheng is also a project launched by Hou Yi, the founder of Hema, who retired and started his own business. With years of retail industry experience, he uses the logic of a supermarket to enter the pet market, and can also see the presence of Hema. For example, establishing deep cooperative relationships with leading supply chain companies in the industry to ensure that their own products account for up to 50% of the market share; Adopting the "warehouse store integration" model, covering the surrounding 3-10 kilometers through mini programs and Meituan platforms, achieving the fastest delivery time of 30 minutes. Hou Yi stated that once the competitive model and store opening model are implemented, pet chain supermarkets will soon move towards first and second tier cities across the country.

Pet friendly has become a new entry point for consumer attraction

At present, first and second tier cities in China are the main players in the pet market, and Shanghai is one of the cities with the most pet stores and hospitals. The reporter learned from Tianyancha that there are over 120000 registered pet related enterprises in Shanghai. Hou Yi believes that this is closely related to Shanghai's efforts to build an international consumption center city, especially in the process of building a "pet friendly city" and exploring a new strategy to promote consumption.

In recent years, Shanghai has seen the emergence of many pet friendly spaces, including restaurants, hotels, city parks, commercial complexes, and other scenes. Through pet friendly scenes, it has become an important entry point for consumer attraction.

Pets smell the fragrance and bring people into the store for consumption.

As early as 2020, Xuhui Binjiang planned a cute pet amusement park for pets to play freely, and introduced commercial facilities such as coffee shops that provide pet friendly services. Eventually, it became a famous pet gathering place and check-in point in Shanghai, and also revitalized the commercial atmosphere of the area.

Since the beginning of this year, major commercial districts in Shanghai have accelerated the layout of pet friendly spaces. Starting from mid March, Lane 8 of the Binhai Commercial Center will be upgraded to a "pet friendly district", introducing the trendy pet collection store "King Pet Department Store" to settle in. With over 1000 square meters of space, it will create a shared social center for people and pets. In addition, nearly 40 pet friendly merchants in various formats such as catering, entertainment, and retail will be launched, and dedicated elevators will be set up for pets. Fengxian's first pet friendly shopping mall, Longhu Jinhui Tianjie, also announced that pets with a shoulder height of less than 35 centimeters are welcome to enter the indoor area using pet carts, backpacks, or handbags. Free pet cart rental services are also available.

Hou Yi believes that physical commerce plays an irreplaceable role in the pet economy. "A good pet store should be one where pets bring people to visit. For example, if the meat aroma is freshly made and sold in the store, dogs can smell it from a distance and bring their owners to shop. At the same time, this is also a place for pets to socialize. Enjoying food and interactive socializing cannot be replaced by e-commerce

Research data also indicates that nearly 70% of pet owners still prioritize purchasing pet products in stores, and the professionalism of pet hospitals also attracts over 60% of pet owners to purchase food, nutrition, and other products.

In addition, Shanghai has a strong foundation in industry exhibitions and has also created a model of cultural, tourism, commercial, and sports exhibition linkage for the pet economy.

The just concluded 2025 Shanghai Pet Fashion Week attracted approximately 200000 viewers over three days, with over 100 international brands competing on stage, including 9 brands making their debut in the Chinese market. 15 pet fashion shows, 13 pet flash mobs, and 5 pet sports events, the model audition alone attracted nearly 2000 pet owning families to participate... The commercial landscape behind the linkage can be imagined.

The traditional manufacturing advantage of Shanghai has also found a new way out in the pet economy. The Seagull brand under Shanghai Soap Group has injected 86 years of research and development experience in daily chemical products into the field of pet care. Recently, it launched Seagull pet care products, including the amino acid shower gel series, which uses human grade raw material standards and pH control technology to cover 90% of dog breeds.

According to Zhang Xin, the general manager of Shanghai International Fashion Center Park Management Co., Ltd., Shanghai Pet Fashion Week, together with JD Pet, Little Red Book, Tiktok, DOW and other platforms, has built a digital consumption scene of "show and buy", and worked together with Shanghai International Fashion Education Center to establish the industry's first "pet fashion innovation laboratory", to build a new pattern of integrated development of industry, education and research.