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Key points of this article

1、  As a new choice for pet travel, pet strollers have seen a much faster year-on-year growth in sales compared to other pet supplies. Young consumer groups, such as millennials and Generation Z, have a particularly prominent demand for pet strollers. They pursue personalized and quality living, and regard pets as important partners in their lives;

2、  Pet stroller consumers mainly focus on the convenience, appearance design, and size of the product. Data shows that lightweight and foldable pet strollers are more popular among consumers; Size is often complained about by consumers;

3、  The pet stroller industry can develop towards intelligence and personalized customization in the future. At the same time, baby stroller manufacturers may turn their attention to the emerging and highly promising market of pet strollers, seeking a second growth curve. Its technology and materials may have a positive impact on the pet stroller market, driving the adoption of more environmentally friendly and safe materials.

Nowadays, more and more people are starting to consider keeping pets as a way of life, in order to add joy and comfort to their daily lives. Parents of furry children tend to invest more time and money in providing their pets with the highest quality care and service. The upgrading of pet care concepts has also brought considerable business opportunities and development space to the pet supplies market.

The above images are from Taobao and are not related to "Magic Mirror Insight". They are only used for descriptive purposes

As an emerging tool for pet transportation, pet strollers are gradually gaining the love and recognition of pet owners. This practical and stylish pet travel mode not only creates convenient conditions for their daily outdoor activities, but also creates a safe and comfortable mobile environment for pets.

According to relevant statistical data, the pet stroller market is showing a vibrant development trend, with its market size increasing year by year and online sales growth exceeding 60% in the past rolling year. It is expected to maintain a high growth trend in the coming years.

Today, we will delve into the potential development opportunities in this rapidly growing market.

01The pet stroller market is growing rapidly, and the consumer group is becoming younger.

According to data, by 2023, the number of pet owning households in China will exceed 100 million, and the pet industry will show a trend of "near red ocean, far blue ocean". Coupled with policies such as supermarkets and scenic spots gradually opening up to pet friendliness, this will drive the continuous growth of the pet consumption market. Pet strollers, as a specially designed transportation tool for pets, have gradually entered people's vision in recent years and become a new choice for pets' daily travel. Their sales growth rate year-on-year far exceeds that of backpacks and suitcases.

According to Magic Mirror analysis and data, the sales revenue of pet strollers on mainstream e-commerce platforms in the past rolling year was about 110 million yuan, a year-on-year increase of 61.6%.

The sales trend of pet strollers on mainstream e-commerce platforms from 2022 to present

Data source: Magic Mirror Analysis+

Especially in April this year, the sales and growth rate of pet strollers reached a new high in recent years. The sales revenue for the month reached 19.15 million yuan, with a year-on-year growth rate of 171.4%. Consumer demand for pet strollers has shown explosive growth.

For the current pet stroller market, low-priced products account for a relatively high proportion of sales, but the proportion of mid to high priced products also fluctuates. In the sales list of pet strollers in the past year, brands with an average price of less than 500 yuan accounted for 6 seats. Among them, "Quanchong" ranks second in the market with an average price of 287.41 yuan and a year-on-year growth rate of 2303.4%. High cost-effective products are more likely to be favored by "shovel shit officials".

Top 10 brands in pet stroller sales from June 2023 to May 2024

Data source: Magic Mirror Analysis+

The current millennials and Generation Z are the main force in pet stroller consumption. They grew up in the digital age, curious about new things, and pursue personalized and quality life. For them, pets are not just pets, but also companions in life, emotional support, and "stars" on social media. Traveling with beloved pets, enjoying wonderful moments, and sharing these heartwarming moments through social media have become an important part of their lives. Therefore, a stylish and practical pet stroller has become their must-have choice.

02 Pet Cart Core Focus: Convenience&Size

For consumers of pet strollers, they value the cost-effectiveness, functionality, and comfort of the product, while also paying attention to the brand and product design. According to the listening data from Magic Mirror E-commerce, we have observed that discussions on pet strollers mainly focus on their convenience, exterior design, and size.

Analysis of Comment Data on Pet Cart Category on Tmall Platform in the Past Year - Aspects&Perspectives

Data source: Magic Mirror E-commerce Listening

It is worth noting that the discussion on convenience is particularly prominent, which is closely related to the actual usage scenarios of pet strollers. For example, in common outdoor scenarios such as going out for fun, shopping, and even traveling, pet strollers that are easy to carry, push, and transport can greatly reduce the burden on consumers. Especially for people with weaker strength or those who raise large dogs, the demand for convenience and effort is more prominent.

The above images are from the McDougall Taobao flagship store and are not related to "Magic Mirror Insight". They are only used for descriptive purposes

From the sales perspective, the sales revenue of "(lightweight or hands-free or one click collection) and pet carts" from June 2023 to May 2024 exceeded 43.87 million yuan. We analyzed the top 10 products in terms of sales and found that 7 of the titles contained the keywords "lightweight&foldable", confirming that convenience is a core decision for consumers.

Analysis of the Top 10 Product Titles for Pet Cart Sales from June 2023 to May 2024

Data source: Magic Mirror Analysis+

In the pet stroller market, although portability can bring incremental value as a major selling point, there are also certain limitations in its size design. Given the diversity of the pet industry, from petite and delicate to sturdy and robust, pet stroller manufacturers also need to cater to the needs of different pets, so that pets with different body types and habits can have a comfortable and safe travel experience.

Analysis of Negative Comments on Pet Cart Category on Tmall Platform in the Past Year - Aspects&Perspectives

Data source: Magic Mirror E-commerce Listenin

The current pet strollers on the market, although differentiated in load-bearing capacity, such as products launched by brands like DODOPET, have set suitable load-bearing standards for pets under 45 pounds or 50 pounds, allowing consumers to make choices based on their actual weight. However, in terms of size and specifications, they are difficult to meet the diverse needs of large dogs or families with multiple pets, and have been criticized by consumers.

In the future, exploring more flexible and personalized solutions for this pain point will become the main development direction of pet strollers.

Scalable design or customized services may become the key to breaking the deadlock. By providing diverse size options and even tailoring according to users' specific needs, not only can it accurately address consumers' pain points, but it will also significantly enhance the product's market competitiveness.

03 Outlook on Pet Cart Trends

At present, the growth rate of the baby stroller market, which is also a "baby walking" tool, is gradually slowing down, and only during the big promotion period in June and November, there has been a significant change in its sales situation.

The sales trend of baby strollers/walkers on mainstream e-commerce platforms from 2022 to present

Data source: Magic Mirror Analysis+

Baby stroller manufacturers may turn their attention to the emerging and highly promising market of pet strollers, seeking a second growth curve.

There are many similarities between baby strollers and pet strollers in terms of functional design, safety requirements, and user experience, which lays a solid foundation for the cross-border expansion of baby stroller brands. For example, in terms of safety performance, baby stroller brands can learn from their advanced technologies in safety protection, such as five point seat belts, shock absorption systems, anti rollover designs, etc., and apply them to pet strollers to ensure the safety of pets during movement; In terms of materials, due to stricter regulations on material requirements for baby strollers, this can to some extent promote the adoption of environmentally friendly materials in the pet stroller market and achieve sustainable development goals.

In addition to the transfer of technical functions in related industries, the future development and upgrading trends of the pet stroller industry will also include the following two aspects:

l  Intelligent development: Future pet strollers may integrate more intelligent functions, such as smart navigation, automatic tracking, etc., to provide consumers with a more convenient and intelligent travel experience.

l  Personalized customization: Consumers' demand for personalized pet strollers will continue to increase, and future pet strollers may be customized according to consumers' needs, such as customized colors, patterns, styles, etc.

04 Summary

As a specially designed transportation tool for pets, pet strollers bring convenience and care to their travels.

With the continuous growth of the pet market and changing consumer demands, the pet stroller industry will also continue to develop and innovate. When consumers choose a pet stroller, they should choose products that are suitable in size, reliable in quality, high in safety, and good in comfort according to their actual needs and the characteristics of their pets. They should also pay attention to public order, safety, regular cleaning, and inspection and maintenance during use.

I believe that in the future, the pet stroller industry will have even broader development prospects and market space.