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With the continuous increase in the number of pet owners, the pet supplies market has shown tremendous development potential. Especially when pet owners take their pets out, a pet toilet becomes an essential tool. It not only helps owners clean up their pets' excrement at any time, but also effectively prevents pollution to the environment.

When searching for "pet toilet" on Google Trends, it can be found that the global search popularity for this term has remained in the high range of 63-100 in the past 12 months. This trend indicates that the cleaning of pet feces is a popular track that pet lovers continue to pay attention to.

Image source: Google Trends

Recently, a pet toilet pick launched on Alibaba International Station has gone viral and received unanimous praise from consumers, becoming the best-selling product in the pet industry.

This pet toilet is designed to be small and lightweight, and can be easily stored in a bag with a carabiner or clip. It can also be conveniently hung on a belt or pet collar, making it perfect for daily carrying. The operation is also very simple, one hand can effectively remove various surfaces of pet feces and waste, without direct contact with pet excrement, thus avoiding hygiene and health problems.

There are two types of product sizes, large and small, to meet the needs of different groups of people. In addition, it has diverse functions, not only limited to being used as a tool for cleaning pet feces, but also to meet the cleaning needs of other miscellaneous items. The most important thing is that the product has scalability, and the waste storage room can be unfolded at once to accommodate heavy excrement from large dogs, making it perfect for small, medium, and even large pets.

Image source: Alibaba International Station

In addition to being sold on Alibaba International, this product is also available for sale on globally renowned e-commerce platforms such as Temu, Walmart, and Amazon. In addition, in order to further enhance product awareness and user experience, videos of using the product are also posted on social media platforms such as YouTube to attract people's attention and increase the product's market recognition.

On the TikTok platform, by searching for popular videos related to pet toilets, it can be found that most of these videos focus on outdoor scenes. By actually cleaning up pet feces, the product's usage functions are intuitively displayed, allowing consumers to have a clear understanding of the actual effect of the product and stimulating their desire to purchase.

On Alibaba International, users generally give this product a rating of 4.8 points. In the comments section, it can be seen that the vast majority of buyers say that this product is extremely practical and easy to carry in daily life. They no longer feel troubled by cleaning up feces when traveling with pets, so they have given this product a five-star rating.

Image source: Alibaba International Station

According to data from the American Pet Products Association (APPA), between 2023 and 2024, 66% of American households will own pets, equivalent to 86.9 million American households owning pets. This proportion has increased from 56% in 1988, indicating the increasing popularity of pets in American households.

This data trend also indicates the huge potential of the pet toilet supplies market, which is segmented into multiple categories and constantly generates various products such as litter boxes, toilet picks, diapers, deodorizers, etc. In the United States, dogs are the most popular pets, with a huge breeding base of up to 65.1 million households. For most dog owners, the biggest concern when walking their dogs is their pets defecating and urinating everywhere. The emergence of pet toilets undoubtedly provides great convenience for pet owners and effectively alleviates this problem.

This pet toilet is priced between 2.49-7.39 US dollars on Alibaba International Station. The same product can be searched on the 1688 platform, with prices ranging from 11-34 yuan, which is quite affordable. This price positioning not only meets market demand but also ensures profit margins for cross-border sellers.

Image source: 1688 official website

The pet supplies market, as an emerging blue ocean field, provides more possibilities for cross-border sellers. The current market trend is that in addition to traditional pet food and pet cleaning products, the corresponding segmented products are also becoming increasingly diverse. Products of the same category can give rise to diverse and multi type forms, which continuously innovate new products by meeting market demand and focusing on specific niche areas, thereby more effectively enhancing the product's market reputation.

Compared to foreign pet product merchants, Chinese merchants have demonstrated unique advantages in supply chain integration, cost control, and rapid product updates and iterations, especially in the field of pet product segmentation, where numerous emerging brands are constantly emerging, proving the infinite potential of this market.

Overall, cross-border sellers need to accurately position their competitive advantages, keep up with market trends, deeply explore the segmented areas of the pet supplies market, launch more high-quality products that meet the needs of local pet owners, and engage in precise marketing to seize this wave of consumer dividends. No matter where pet owners are, there is a universal pursuit for pet products with high aesthetics and strong design sense. Therefore, by creating excellent product design, attracting the attention of global consumers, and thereby enhancing the product's sales and market premium ability.