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As the Spring Festival approaches, Ms. Hu, a resident of Chengdu, has already prepared a full set of holiday supplies for her home cat: a red cat bed and a pet food gift package containing "Furong Three Delicacies Stew" cat food and "Fortune Prosperity" snack freeze-dried treats.

Nowadays, setting up a special "New Year's Eve dinner" for the "furry children" at home during the Spring Festival is becoming a new way for more and more pet raising families to celebrate the holiday. According to data from online and offline platforms, the sales of various pet New Year's Eve dinner gift boxes containing Chinese New Year elements and exquisite designs have significantly increased, and the pet consumption market is increasingly showing a trend of diversification and personalization.

Pet New Year's goods are in high demand, and exclusive gift boxes are selling well

On February 7th, the reporter followed Ms. Hu to a customized pet fresh food restaurant in Chengdu High tech Zone, thinking that the Chinese New Year was coming and wanting her little cat at home to experience the atmosphere of the festival. The reporter saw in the store that even in the evening, the staff were still busy. We have launched cat and dog New Year cakes and Hongyun cookies for the New Year, and these products have sold well. The store staff explained that during the Spring Festival, the store will continue to operate as usual and provide fresh food for pets every day. All ingredients are purchased on the same day and prepared by professional pet nutritionists. The current pre order volume for pet fresh food during the Spring Festival is considerable, "the store clerk added.

At Hema Fresh stores in Chengdu High tech Zone, pet New Year's Eve dinner gift boxes are also selling well. Store staff revealed that the number of consumers purchasing pet New Year's Eve dinner gift boxes has significantly increased recently, and it is expected that sales will continue to rise. The reporter saw on the Hema App that a "Cat Cat Geely Canned Gift Box" priced at 59.9 yuan has sold over 1000 pieces per month; The "Maohaizi Freeze Dried New Year's Treasure", which is only sold for 6.8 yuan and is suitable for both cats and dogs, remains the top selling product. These products are not simply replicas of ordinary pet food, but deeply integrated with Spring Festival cultural elements: freeze-dried products are pressed into festive shapes such as gold bars, ingots, and lucky bags, and gift box packaging is also full of festive atmosphere. A consumer review: "Exquisite packaging, bright red color scheme, full of Chinese New Year atmosphere

E-commerce platforms are also experiencing a sales peak. According to data from Tmall's New Year's Shopping Festival, nearly 30 pet brands have launched limited edition products for the Spring Festival this year. The number of new pet Spring Festival products has increased by about 60% year-on-year, with food gift boxes accounting for about 20%. The reporter found that the "freeze-dried New Year gift pack for cat and dog staple food" sold by a certain store exceeded 200 units in just one week, with a threefold increase in weekly sales. A Spring Festival ritual consumption centered around "hairy children" is quietly becoming the new normal.

Service demand surges, washing and feeding costs fluctuate

In addition to the New Year's Eve dinner, pet care and home feeding services have also seen a peak in bookings. On February 8th, the reporter consulted multiple pet stores in Chengdu through an online platform and learned that pet care and grooming require queuing for 2-3 hours recently, and most stores have suspended group buying discounts and resumed charging at the original price.

Pets undergoing grooming and grooming

The owner of a pet store located in Chenghua District, Chengdu, stated that the on-site feeding service charges between 40 and 60 yuan per time, and the price will be increased during the Spring Festival. It is expected that the peak of orders will be from February 15th to 23rd, with non member prices increasing by 30% and member prices increasing by 10%. The reporter learned that pet stores provide pet boarding and home feeding services, mainly including changing water and food, cleaning litter boxes, and walking dogs. During this period, there has been a significant increase in the repeat purchase rate and average order value of old customers, "said the shop owner.

Industry insiders analyze that the continuous heating up of the pet consumption market is not only reflected in the expansion of market size, but also in the increasingly diversified and personalized consumption structure. With the increasing emotional and familial role of pets in the family, there is still broad development space in the related market.

Bringing pets back home is more convenient, and high-speed rail transportation services have been upgraded

During the visit, the reporter also learned that during this year's Spring Festival travel rush, the high-speed rail pet transportation service has been further upgraded, and the pilot scope has been expanded to 110 stations and 170 high-speed rail trains nationwide.

The Chengdu East, Chongqing West, Chongqing North, and Guiyang North stations under the jurisdiction of China Railway Chengdu Group Corporation have all opened this service. Passengers can make online reservations through the "Pet Check in" function in the "Railway 12306" app. Ticket purchasing passengers can check in two cats and dogs that are domesticated, in good health, weigh no more than 15 kilograms, and have a shoulder height of no more than 40 centimeters in the same car. Passengers who have not purchased tickets can also make an appointment in advance to check in one pet through the "China Railway Express" mini program, providing more convenience for families returning home with pets.

Veterinary professionals remind to pay attention to pet stress reactions

How to ensure the safety of "furry children" during the Chinese New Year is a concern for many pet owners. The veterinarian reminds that the core of settling pets during the Spring Festival is to "stabilize the environment, reduce stimulation, and minimize changes". Pet stress does not necessarily manifest as noise, but more often as behavioral abnormalities such as hiding, decreased appetite, shortness of breath, vomiting, diarrhea, or changes in urination habits. If obvious stress reactions are found in pets, they should seek medical attention promptly within 48 hours.

In the face of stress, the primary measure is to "reduce disturbance" - turn off noise, maintain environmental stability, allow pets to stay in spaces they consider safe, and ensure their water and nutrient intake. In the long run, pets' psychological resilience can be enhanced through toys and olfactory training, early socialization and sound desensitization training, and establishing a stable sleep routine, which can help improve their ability to cope with environmental changes.