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A bag of cat food costs hundreds of yuan, pet vaccines generate annual sales exceeding 100 million yuan, and pet-specific robotic vacuum cleaners are gradually becoming a standard fixture in urban households with pets. From the data, pet consumption has transitioned from a niche market to a new engine driving consumption growth. Recent data released by JD.com shows that pet-related spending continues to rise year by year. By 2025, pet-owning households will emerge as a distinct consumer unit, with demand spanning various aspects of daily life—home cleaning, environmental health, leisure entertainment, and even furniture design. Pets have become a pivotal variable in unlocking the potential of smart home tech, health-oriented appliances, and even fast-moving consumer goods. The rapid growth of new product consumption and the accelerated pace of brand innovation perfectly exemplify this "convergence-driven" dynamism.

Ecological expansion, "pet+" consumption explosion

The most eye-catching trend in the pet economy is the "spillover effect" and the "integration ability" of service functions. Pet consumption is no longer limited to traditional categories such as food and supplies. It is like a "targeted system" that injects new growth momentum into traditional categories when targeting them.

Pet consumption presents the characteristics of "humanization of pet demand" and "humanization of human products". Taking traditional household appliance vacuum cleaners as an example, JD data shows that by 2025, the transaction volume of pet hair dryers in Beijing will increase by 65%. In addition, the sales of essential pet care appliances such as smart cat toilets and pet cameras will achieve rapid growth. JD.com pointed out that traditional household appliances such as robotic vacuum cleaners, air purifiers, and mite removers have launched "pet friendly home" versions and become important growth points.

In addition, data shows that the fish tank/aquarium category in Beijing has achieved a high growth rate of 52%, indicating the rise of consumer demand for pet "ornamental companionship".

Pet consumption responds to market trends with "innovation", solves specific pain points with "adaptation" to unleash demand potential, and extends the service demands of pet owning families to the field of home economics. The Beijing Business Daily reporter learned that the number of orders for pet home cleaning services launched by 58.com has significantly increased. At the same time, online ordering pet care services have also received attention from users. According to pet care specialist Sun Meng, she has been doing home feeding for cats for over two years, providing foster care and nursing services for pets left at home by users. Especially during the Spring Festival holiday, the platform has a large number of customers who place orders, often in a state of "explosive orders".

The data also indicates that pet consumption is restructuring the household consumption scene. Pet related consumption is becoming a key variable driving new growth in traditional consumer goods. Not long ago, the six departments jointly issued the "Implementation Plan for Enhancing the Adaptability of Supply and Demand of Consumer Goods and Further Promoting Consumption", which proposed to form 10 billion dollar consumption hotspots, including pet food and supplies, by 2027.

Expanding the segmentation of pet "health consumption" leads the rise

Whether it's household cleaning for pet owners or doorstep feeding, it marks the iteration of pet ownership consumption concept from "pet ownership" to "pet raising", and the emergence of new service-oriented consumption tracks such as healthy pet diet, emotional satisfaction, personalized experience, and medical care.

JD data points out that pet health has become the undisputed driving force for consumer growth. In the national pet consumption market, by 2025, the year-on-year growth rate of pet prescription food will reach 290%, pet therapy drugs will increase by 80%, and emotional relief products will increase by over 90%, which is much higher than the growth rate of traditional categories.

In live streaming channels, pet prescription food, deworming, and comprehensive nutrition consistently rank among the top three in sales. Specifically, in terms of products, Royal brand's urinary and intestinal prescription foods, as well as professional drugs such as Shuoteng's Su Nuo anti-inflammatory tablets and Bu Xin Ding (pet cardiology medicine), have outstanding sales.

The role of pets has shifted from "animals" to "family members", which has directly driven the explosion of high value-added categories such as pet medicine, health products, and functional prescription foods, and significantly increased the overall unit price per customer. Data shows that the monthly average consumption of pet nutrition products in China reached 85 yuan, a year-on-year increase of 30%, and the monthly average consumption of pharmaceuticals reached 120 yuan, a year-on-year increase of 15%.

Wang Chunchun, General Manager of Beijing Wanyao Eagle International Exhibition Co., Ltd., believes that many experienced pet owners have begun to conduct in-depth research on the nutritional composition and raw material sources of their products. Under the concept of "exquisite pet care", they provide precise nutritional solutions based on the pet's life stage, specific breed, and individual differences, covering specific needs such as beautiful hair, joint health, and extended lifespan.

Market sinking, pet raising consumption upgrading

Consumer characteristics often have distinct regional or urban attributes, and users have differences due to different habits. In the field of pet consumption, the core of consumption upgrading is the pursuit of "refinement", and different tier cities are gradually forming a convergent consumption trend.

JD data shows that in the overall data of pet consumption, the consumption preferences of users in Beijing are highly representative. Among them, the average order value of users is about 53% higher than that of the market. It is worth noting that users are particularly concerned about the labels of pet food products such as baked goods, smart pet appliances, wet food, and high protein products.

This functional preference based on scientific pet care concepts is breaking through regional and economic limitations and becoming a national consumer consensus. The growth of the sinking market will not only be an expansion of "quantity" in the future, but also an upgrade along this path of "functional refinement".

The pet consumer group has demonstrated extremely high user value, with high user loyalty and repurchase rates. According to JD data, the annual repurchase rate of pet health category reaches 50%, which means that once trust is established, user stickiness is extremely strong. Wang Gengchun believes that pet consumption is essentially "emotional consumption", similar to a simplified version of the mother and baby industry. For pet companies, building brand power requires long-term precise user outreach, pet owner education, and concept promotion.

The Chairman of Spread Planet, Yu Xi, stated that the development and application of intelligent technology will bring more opportunities and challenges to the development of the pet economy. With the increase of pet owners and the improvement of consumption levels, there will be more niche areas and market opportunities emerging. Therefore, the future development opportunities for pet consumption are very broad and require active attention and exploration from all parties.