As the cold wave swept from north to south, many regions successively issued temperature drop alerts. Over the past week, searches related to pet warmth on various e-commerce platforms have surged year-on-year. Pet owners today are not only willing to spend lavishly but also extremely meticulous in ensuring their "fur babies" stay warm during winter.
The search volume related to pet warmth on Tmall's platform has surged by nearly 250% year-on-year. The joke 'Northeasterners don't speak, they just hang dog shoes on tree branches' has once again gone viral this winter. To prevent puppies from losing their shoes, netizens have even summarized their experience: choose bright colored styles and be sure to "keep a close eye on the four hooves" when walking dogs. Behind this seemingly interesting story lies a genuine need for warmth. According to Tmall data, the order volume of dog shoes increased by over 70% year-on-year. Especially for small dogs and short haired dogs who are sensitive to cold, a pair of sturdy "dog shoes" is not a decoration, but a necessity.
Compared to the dry and cold "physical attack" style in the north, the wet and cold "magical attack" in the south places higher demands on pet care. If the room temperature remains below 10 degrees Celsius for a long time, cats and dogs are prone to soft stools, vomiting, and other symptoms. Therefore, pet owners in the south are more inclined to study indoor insulation solutions.
On the Tmall platform, the "three piece set" that constitutes the core of the southern "furry child" winter season - pet down jackets saw a year-on-year increase of nearly 190% in sales, intelligent temperature controlled pet electric blankets saw a year-on-year increase of over 120%, and thickened warm nests saw a year-on-year increase of nearly 60%. At the same time, the concept of "warm" feeding has also deeply rooted in people's hearts, and the demand for products such as constant temperature pet water bowls that can maintain suitable water temperature continues to be strong.
The same goes for other e-commerce platforms such as Pinduoduo and JD.com. On the Pinduoduo platform, a cat and dog bed with a long plush drillable blanket suitable for keeping warm in winter has already sold up to 125000 pieces, while a pet self heating mat has sold 3573 pieces, and an intelligent constant temperature pet bowl can prevent cats and dogs from drinking cold water. With a price of around 26 yuan per piece, it has accumulated sales of 35000 yuan. On the JD.com platform, over 8000 people have added pet temperature controlled electric blankets, and even many people have purchased pet warm baby blankets.
Not only cats and dogs are carefully cared for. Faced with low temperatures, "little ones" such as hamsters, parrots, and fighting fish have also received dual guarantees of technology and meticulousness. According to Tmall data, the search volume for parrot insulated boxes has increased by 80% year-on-year, and the order volume for parrot nests has increased by over 70% year-on-year. Professional equipment such as ceramic heating lamps and temperature control station poles have been launched intensively, allowing owners to avoid the difficult choice between "afraid of it being cold" and "afraid of it being stressed". The order for fish tank heating rods has increased by over 110% year-on-year, and ornamental fish can also swim in the "temperature controlled swimming pool" in winter. Hamster owners carefully mix paper cotton, sawdust and other cushioning materials to build warm nests, and the order volume of Kano hamster cushioning materials has doubled year-on-year.
Under the cold wave, behind the hot sales of pet warmth products on major platforms is not only a change in consumer trends, but also a transformation in the relationship between humans and pets. Pets are no longer tools or property, but are increasingly seen as family members in need of careful care.
