News list

After the temperature dropped, Ms. He, a resident, noticed that her pet hamster was busy stuffing its nest with wood shavings. However, she found that relying solely on the hamster's own collection and placement of wood shavings wasn't enough for warmth. So, she specially purchased more hamster-specific paper cotton and laid it in the cage, allowing the little creature to burrow more comfortably and build a nest to ward off the winter chill. Pet owners like Ms. He are not uncommon. As temperatures continued to fall, many began preparing for their "furry companions" to get through the winter, quietly ushering in a surge in pet winter care spending.

This year's Singles' Day, pet consumption has once again ignited the market - the food sector achieved a sales revenue of 9.4 billion yuan, an increase of 59% compared to last year; Warmth products have undergone a transformation from "seasonal supplements" to "year-round necessities". According to KPMG data, the size of China's pet market is expected to exceed 811.4 billion yuan by 2025, while Global Market Insights predicts that the global pet warming products market will reach 12 billion US dollars by 2032.

On November 23rd, reporters visited the front line of consumption in Chengdu and found that from intelligent warmth equipment for cats and dogs to precise temperature control systems for exotic pets, the "warmth economy" is increasingly characterized by more exquisite, diverse, and comprehensive features. Behind it are the personalized pursuits of young people and the emotional support of silver haired people, together forming a new growth engine for the billion dollar market.

Clothing upgrade, pet winter clothing sales market hot

After cooling down, the sales of winter clothes have tripled, and we can sell more than ten pieces per day! "Said Ms. Tang, the owner of a pet store in Wuhou District, Chengdu, expressing the hot demand for pet warmth consumption. On the shelves, basic down jackets priced at tens of yuan and new Chinese style plush clothing priced at hundreds of yuan are arranged in a staggered manner. The most eye-catching one is the waterproof assault jacket suitable for hiking in western Sichuan. "Customers who take their dogs to snowy mountains are specially customized, and high-end styles priced at over 100 yuan account for more than 30%." Since the cooling down in mid October, the weekly sales of winter clothing in the store have remained stable at 30 pieces, and the total sales in autumn and winter are expected to exceed 500 pieces. Ms. Tang observed that the customer base is becoming increasingly diverse, with both young people in their twenties buying trendy styles and retired aunties choosing soft and fluffy clothes for elderly dogs.

This refined demand is fully reflected in the shopping cart of pet owners. Ms. Liu, born in the 1990s, equipped her beloved dog Xuenari with an intelligent temperature controlled vest, a dedicated heater, and a sunlight. "I spent nearly a thousand yuan, which is equivalent to the cost of my coat, but it shaved its back and was afraid of the cold. It's worth it!" She admitted that pet winter clothing has become an important material for social sharing. "When I wear a new Chinese style cotton coat to the park, many people ask for links." Ms. Liu, who owns a cat, values practicality more. The over 80 yuan electric hot blanket cat bed makes the cat love it. "At night, the cat curls inside, no longer has to grab my bed, and it can also turn off the power regularly, which is very safe.

Personalized demands have also given rise to new gameplay. A staff member of a pet sewing DIY shop in Chengdu revealed that hundreds of customers have registered for courses since October. "Ready to wear clothing may not fit well, DIY can be adjusted according to the pet's body shape, and can also create anime themed styles. ”From cotton jackets transformed from old down jackets to thermal vests with positioning, the owner's creativity gives their pet's winter clothing both warmth and personality. Some customers even bring their pet's medical examination report to choose the fabric, "requesting breathability and anti-static, afraid of skin irritation.

Online channels are also popular. When browsing online shopping platforms, reporters saw that the purchase volume of various pet winter clothes exceeded a thousand, and the comment section of products with "intelligent temperature control" and "waterproof and windproof" labels was filled with posted orders. Worth buying technology data shows that "Double 11 pet clothing increased by 42% year-on-year.

Equipment iteration: Moving towards electronic and systematic heating for pets

As the winter clothing track for cats and dogs matures, the demand for warmth from exotic pets is driving a comprehensive transformation of the market from "traditional clothing" to "electronic temperature control". This change is particularly evident in the homes of pet owners in Chengdu. Ms. Wu, who keeps three parrots at home, no longer relies solely on cotton bird nests this winter. Instead, she spent more than 200 yuan to purchase plush bird nests and small heaters. "Previously, relying on air conditioning for temperature control was too time-consuming, but now the heater can accurately maintain 25 ℃ and can also be linked to a humidity sensor. The birds will no longer shrink into a pile of explosive feathers.

For tropical exotic pets, electronic warmth has become a "survival necessity". Ms. Yang from Yangshou Palace showcased her "constant temperature ecosystem": a 398 yuan cylinder bottom electric heating plate simulates "underfloor heating", a 128 yuan warm light lamp replaces "bathroom heater", and a 100 yuan waterproof heating rod forms a "water heating system". "Through the linkage of temperature controllers, the temperature inside the cylinder can be stabilized at around 30 ℃.

Mr. Liu, who raises tropical fish, also shares the same feeling. He has installed two intelligent heating rods in the fish tank, keeping the water temperature at around 22 ℃. "He also attached an external warming device to the glass jar in the palace, providing double protection and peace of mind during the winter

Behind this consumption upgrade is the dual driving force of the expansion of the exotic pet market and technological iteration. The 2025 White Paper on China's Pet Industry (Consumption Report) shows that in 2024, the number of people raising exotic pets will continue to rise, with turtles, snakes, and palace guards being the main types of climbing pets. According to statistics, about 17.07 million people in China are raising exotic pets, with a market size approaching 10 billion yuan. From the intelligent heater of parrots to the constant temperature system of the palace, the electronic transformation of keeping pets warm is a microcosm of the full matrix development of the pet "warm economy". When keeping warm is upgraded from "wearing clothes" to "environmental regulation", the essence is the leap of pet care concept from "basic care" to "scientific maintenance", and this trend is still heating up.