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Without human intervention, felines would remove dirt by licking their hair, and the enzymes in their saliva have weak antibacterial effects, but cannot solve deep stains or parasitic problems. Dogs, on the other hand, absorb body fat by rolling on sandy soil or grass, but may introduce more parasites. Before becoming human pets, cats and dogs rely on natural rainfall and sunlight exposure to complete the most primitive cleaning process.

But as cats and dogs gradually integrate into human life and become a part of the family, the project of cleaning and care has been put on the agenda. From early rinsing with clean water, to scrubbing with coarse cloth or bristle brush, and then scrubbing with regular soap... In recent years, pet care tools have become increasingly sophisticated and the steps have become finer.

Today, pet cleaning is no longer just about flushing and soaking, and many "poop removal officers" have been upgraded to "grooming officers". The current pet care market has gradually moved towards a refined track, with product functions and scenarios constantly segmented, and has achieved innovative breakthroughs in "human pet co care".

01.

Hair care: from 'can be washed' to 'fine care'

Once upon a time, the pet care market was in the primary stage of "washing is OK", but now the market has broken down into a variety of products: bath gel for different cats and dogs, wash free spray, all-round dryer

After browsing around the e-commerce platform, a reporter from Consumer Reports found that many pet care products are quite popular. Taking pet dryers as an example, according to the Tmall page, products priced from over 300 yuan to nearly 3000 yuan generally have good sales, and some fully automatic pet dryers have even received payments from over 10000 people.

(Image source: pages related to pet dryer products on e-commerce platforms)

From the product introduction, pet dryers are also constantly being upgraded. From the previous fixed temperature to the current three-dimensional circulating air system, it ensures better air circulation, more breathable space, and can also blow dry children in all directions; Evolved from high decibel levels in the past to quiet noise reduction now, making it comfortable for pets to stay inside.

In addition, current pet dryers are equipped with functions such as sterilization, deodorization, and ultraviolet radiation, which can meet daily disinfection needs; There is also a negative ion function that can meet the needs of both blowing and caring, making the fur of cute pets fluffy and smooth. Some products are even equipped with functions such as air shower, air bath SPA, etc., which do not require washing. You can put your cute pet in to clean up floating hair, dust, and odors on a daily basis.

The Consumer Reports reporter noticed that some of the details of pet dryers have been improved to cater to the comfort of pets, such as adopting a bottom air outlet mode that does not blow the head, which is more in line with the pet's habit of lying down, and can easily blow through difficult areas such as the abdomen and calves. Some products are even fine tuned to the wind speed, controlling the average wind speed blown out by the dryer at around 3-4m/s, claiming that pets will feel more comfortable.

From consumer reviews, pet dryers have solved many pain points for pet owners. A poop scooper commented, "Before, blowing dry after bathing a cat was like a war of the century. I was also tired from its stress. This drying oven completely solved the problem... The cat stayed obediently the first time it went in, without barking or struggling, and the drying speed was also fast. It dried completely in about 40 minutes, and the fur was fluffy and not tangled

Of course, if your furry child doesn't like a dryer, there are many tools and ways to make your pet dry obediently. For example, a handheld water blower is designed specifically for quickly drying thick hair, with a large air outlet area that blows quickly and comfortably. Even timid cats and dogs can adapt to it.

(Image source: pages related to pet water blowers on e-commerce platforms)

If a furry child likes to move around while blowing and their hair gets blown away, there's no need to worry. There are also products on the market that can help scavengers solve the problem. For example, a pet specific drying bag, with one side connected to a hair dryer and the other side wrapped around a furry child, only costs a dozen yuan, which can free up the hands of the pooper and quickly dry the furry child.

(Image source: pages related to pet drying bag products on e-commerce platforms)

Of course, there is a more convenient way - no wash. Search the e-commerce platform for "pet free cleaning", "cat and dog dry cleaning" and other products. These products are either dry powder, or spray, or bubble, or scrub essence, which generally contain ingredients such as bacteriostasis, deodorization, and acarid. Some products even add hyaluronic acid, claiming to be highly moisturizing and hydrating.

(Image source: pages related to pet wash free products on e-commerce platforms)

Pet exclusive shower gel is currently quite popular. A reporter from Consumer Reports randomly interviewed several senior pet owners, who all said that they use shower gel for their furry children, and their hair will be very smooth after use. Xiaoqi, who has a dog at home, told a Consumer Reports reporter that her principle for choosing shower gel for her dog is to make the hair soft and prevent lice after washing.

In addition, the pet shower gel category is currently segmented for different cat and dog breeds. For example, the less common hairless cats and bald dogs lack hair protection, making their skin more susceptible to external environmental influences, leading to dryness, itching, and even flaking. In response to this pain point, some businesses have launched oat shower gel that can deeply moisturize the skin to maintain its health and radiance.

02.

Oral hygiene: from "brushing roughly" to "scientifically protecting gums"

Poor oral hygiene can lead to problems such as periodontal disease and tooth loss in pets, so pet oral health care must also be arranged. But the physiological mechanism of cats and dogs determines that they cannot actively spit water like humans, and can only swallow it. Moreover, xylitol, which is commonly used in human toothpaste, is a toxic substance for dogs. Therefore, the oral care products of Mao children are very different from commonly used human toothpaste, mouthwash, etc.

For example, the tooth cleaning gel used by pets can be directly applied or dropped on their teeth and noses. Dogs and cats can finish the rest of the licking work themselves. It has the effects of cleaning tartar, refreshing breath, strengthening teeth and protecting gums. It can also be used with a special toothbrush for pets. Interestingly, these gel not only have vanilla mint flavor, cool mint flavor and other conventional flavors, but also have peanut flavor.

In addition, human mouthwash needs to be completely spat out after rinsing, while pet mouthwash should be diluted according to the instructions and allowed to be consumed by the pet themselves.

Xiao Ting, who has a corgi dog at home, told the reporter of Consumer Report that he would regularly clean the dog at home, bathe it with exclusive bath gel, dry it slowly with a hair dryer after washing, brush teeth with a pet toothbrush, gargle, etc. Through these fine care, the quality of life of the dog has been improved.

With the development of technology, pet electric toothbrushes have also shown significant growth in recent years. These electric toothbrushes can turn on ultrasonic mode to avoid poking the gums of furry children while completing the brushing steps. There is also a lighting mode to help owners check the gum condition of furry children, making oral care more accurate.

(Related pages of pet electric toothbrush products on e-commerce platforms)

It is worth mentioning that pet care extends from the toes to the nose. Some merchants have launched products such as paw protection cream and foot moisturizing cream, claiming to be able to resist frostbite, burns, bacteria, and other problems on the paws of furry children, and restore the elasticity of the paw pads. There are also pet specific nose ointments on the market that can save children from dry nose problems.

03.

Pet fragrance: from "masking odors" to "sharing between humans and pets"

Due to issues such as volatilization of excrement, mixing and fermentation of body fat and bacteria, and anal glandular fluid, some hairy children may have odor problems. Therefore, pet fragrance products have emerged.

The early pet fragrance products mainly aimed to cover up the pet odor, relying on high concentration essence to suppress the odor, but this way was highly irritating to pets, easy to trigger their stress, unfriendly to people's noses, and affected the close contact between owners and pets. Later on, products gradually introduced natural plant fragrances (such as floral and fruity aromas), which tended to have a natural and gentle taste, reducing the stimulation to pets. However, products in this stage were still mainly based on human preferences.

With the development of pet fragrances, more and more products are moving towards a "human pet sharing" model. For example, a newly developed domestic pet fragrance brand exhibited the "human pet shared fragrance" at this year's Smell Shanghai Spring Exhibition, which uses natural and safe essence ingredients, integrates the emotional healing technology of essence, the technology of lasting fragrance retention and odor decomposition, decomposes the odor first, then releases the fragrance retention, and realizes the three-dimensional integration of use scenes, fragrance levels, and emotional experience.

▲ A certain brand exhibited its "Human Pet Shared Fragrance" product

In the past, many pet owners gave up their hobby of placing fragrances at home because of their pets, but the emergence of pet friendly fragrances has achieved a beautiful atmosphere where people and pets share. On social media, a poop shoveling official shared, "I've always been afraid to order aromatherapy casually, because I'm afraid the smell is too strong and they don't like it, and I'm also afraid the ingredients are unsafe. The pet fragrance I used this time not only smells comfortable for myself, but also the cats don't reject it at all. Instead, they will lie quietly next to me and sleep very soundly

Cleaning, grooming, and setting fragrances for the furry children... Obviously, these seemingly trivial pet raising tasks are no longer just for cleanliness and fragrance. This set of refined and intelligent care processes not only meets the needs of pet owners, but also serves as a bond for emotional communication between humans and pets, forming a warm daily life of coexistence between humans and pets.