Recently, a professional "pet housekeeping" has received market attention. It is not a regular cleaning service, but a professional pet care and cleaning service provided by pet owners. It is a "healthy living" management method for loving and understanding pets. With the booming development of the pet economy, emerging service fields represented by "pet housekeeping" are quietly emerging, demonstrating vast market potential.
For pet owning families, daily cleaning work is often time-consuming and labor-intensive: pet owners not only have to face problems such as pet shedding and odors, but also need to be vigilant about the potential threat of cleaning agents to their pets' health. Traditional cleaning methods struggle to balance efficiency and safety, leading many pet raising families into the dilemma of 'sweeping like a war'. The emergence of "pet housekeeping" has solved this pain point and quickly gained popularity in the pet service market.
Unlike traditional domestic services, professional "pet housekeeping" focuses on providing customized cleaning and health management solutions for pet owning families. These service teams are composed of personnel who understand both pet habits and professional cleaning skills. They are not only skilled in handling daily cleaning problems such as pet hair and excrement, but also know how to choose cleaning products that are harmless to pets, avoid the use of harmful chemicals such as phenols, and ensure the health and safety of pet living environments. This highly specialized service has quickly made "pet housekeeping" the "new favorite" of pet raising families, satisfying their pursuit of high-quality pet raising life.
Pet ownership derived consumption will become a huge new blue ocean of consumption. According to the "2024-2025 China Pet Industry Operation Status and Consumer Market Monitoring Report", the scale of China's pet economy industry will reach 592.8 billion yuan in 2023, a year-on-year increase of 20.1%; It is expected that the market size will reach 1.15 trillion yuan by 2028. The derivative field of pet cleaning is also becoming a billion dollar market. Behind this huge market size is the continuous improvement of pet raising families' requirements for the quality of their pets' lives, as well as the growing demand for professional services. The derivative services represented by "pet housekeeping" have broad development space.
The rise of "pet housekeeping" not only fills the gap in the professional cleaning service field of the pet market, but also effectively stimulates consumers' derivative consumption needs by providing high-quality service experiences. From pet food and toys to professional care products, to high-end pet hotels, pet photography, and more, pet owning families are continuously increasing their investment in pet related consumption, forming a huge consumer ecosystem. This consumption upgrade led by professional services not only promotes the prosperous development of the pet market, but also brings unprecedented development opportunities for enterprises related to the industry chain.
The pet market has grown rapidly in recent years, becoming a "star market" in the consumer sector. By deeply cultivating this market and developing more derivative consumer products and services that meet consumer needs, we can not only meet the pursuit of high-quality life by pet owning families, but also play an important role in boosting consumption and promoting economic growth.
With the improvement of people's living standards and the diversification of emotional needs, raising pets has become a way of life. The emergence of more innovative services in the pet market and the continuous upgrading of consumer demand will make pet ownership and related consumption an important component of a prosperous consumer market.
