Entering the rainy season, continuous heavy rainfall has made "walking dogs difficult" a common concern for pet owners, and "how to walk dogs in wind and rain" has sparked discussions among netizens. On social media platforms, the comment section has flooded with over 7000 "tragedy scenes" of walking dogs in the rain, and a variety of solutions have emerged - from plastic bag first aid, cooling mat renovation to high-value raincoats, the imagination of pet owners is written in every disheveled yet heartwarming photo.
Taobao data also confirms this trend. Data shows that since the beginning of June, the search volume for "puppy raincoat" on Taobao platform has surged more than 10 times compared to the previous month, while the search volume for related products such as pet wipes and disposable shoe covers has also increased synchronously. A netizen said, "This year's Mao children's rainy season outfits are even more comprehensive than mine
Little dog raincoat on Taobao
At PuppyGallery Tmall flagship store, raincoat sizes range from S to 5XL, and suitable sizes can be found for items like Yorkshire and Big Golden Retriever. For short legged dogs, there are raincoats designed for medium-sized dogs with closed leg pants, as well as some "rain and light dual-use" raincoats that can fully meet different scenarios and needs.
During the rainy season, store traffic and sales can reach 3-4 times higher than usual, "said Even, the person in charge of the Korean pet brand PuppyGallery. In her opinion, although the popularity of dog raincoats is increasing, how to choose them is still a difficult problem for many people.
To address these pain points, PuppyGallery has launched three generations of iterative products since entering the Chinese market in 2020. The first generation features a soft and all inclusive design, while the second generation has been upgraded to a waterproof and breathable fabric of the "submachine jacket level". The third generation under development will combine the advantages of the previous two generations, balancing comfort and high waterproofness.
In addition to PuppyGallery, brands familiar to pet owners such as Ravel, BLKDOG, Hunter, etc. have also launched various raincoats and rain boots, sparking a battle for upgrading pet outdoor equipment. In the Taobao product review section, many buyers have left reviews such as "the belly can tighten, the hat separation design is super practical", "the dog's face is full of likes", "wearing it instantly makes a handsome dog", etc.
In the industry's view, the transformation of pet raincoats from "emergency supplies" to "seasonal necessities" is a deep upgrade in pet consumption. As the rainy season continues, the consumption trend of pet raincoats may continue to heat up.
