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Currently, the Chinese pet market is experiencing rapid growth, and the "pet economy" and "other economy" have become new trends, giving rise to diverse consumer scenarios and formats. This year, Shanghai's 2025 consumption expansion work will revolve around six major special actions, one of which is the new consumption promotion action, proposing to "promote the pet economy".

Since the beginning of this year, major commercial districts in Putuo District have accelerated the layout of pet friendly spaces, opened various themed pet stores, built "pet friendly" shopping malls, "pet themed hotels, and other new consumption scenarios. The" other economy "is bursting with new vitality in Putuo District.

Multiple pet economy 'first stores' debut in Putuo

Shanghai is one of the cities with the most pet stores and hospitals, with over 120000 registered pet related enterprises. According to incomplete statistics, there are currently over 1 million pet dogs and over 1.2 million pet cats in Shanghai... The pet economy has become a new consumption hotspot and has also spawned some new tracks.

In May, Pet Pangpang's first store in Shanghai opened on the B1 floor of Global Harbor. This pet themed store covering an area of 1000 square meters has created a new landmark for pet enthusiasts in Shanghai, integrating shopping, experience, and socializing in pet consumption. In addition to rich product displays, the store also has multiple pet experience areas. For example, pet owners can bring their beloved pets for health check ups, participate in interactive pet games and training courses, and even shoot a salon photoshoot with their pets, all of which can be achieved here in one stop. It is worth mentioning that in order to create a full scene pet space, a pet "museum" with an area of about 200 square meters was also set up on site, where nearly 100 species of animals such as white peacocks, groundhogs, amphibians, reptiles, etc. can be visited and learned by citizens.

The cost of raising a pet is not low, so you must think carefully before entering the industry, "said Ms. Xu, a citizen who brought a 3-year-old Shiba Inu to choose pet toys." The monthly expenses are nearly a thousand yuan, including snacks, toys, beauty products, and nutritional supplements. Especially the food must be carefully selected. If you don't eat well and encounter dysentery and diarrhea, the cost of taking X-rays and drawing blood for treatment usually costs a thousand yuan per session

Pet Pangpang has established an online platform, providing pet owners with convenient services such as purchasing pet products, booking pet services, and socializing pets through apps and mini programs. Before entering Global Harbor, the brand had already gathered a social circle of 20000 local pet friends in Shanghai. It is reported that Pet Pangpang is the largest professional pet store introduced by Global Harbor in over 10 years of operation.

As a significantly growing niche market, pets can enhance the attractiveness and consumer stickiness of shopping malls, and also drive the upgrading of shopping mall scenes, "said the person in charge of Global Harbor." The future retail space should not only be a shopping place, but also a platform that can provide unique experiences and emotional connections. Nowadays, consumers are more willing to choose personalized, high-quality, and emotionally valuable places to check-in and consume. Based on this concept, the mall has introduced this composite format pet store

Wagtopia, the first brand in Shanghai that specializes in on-site baking of pet snacks, has recently officially opened in Xibu Tongyi Village, about 3 kilometers away from Global Harbor. The most significant difference from traditional pet stores is that pet care, beauty, and retail products are not its core business here. The biggest selling point is transparent baking, and the pet cakes and cookies displayed in its glass cabinets. In the eyes of the shop owner Xingyun, Wagtopia benchmarks various high-end bakeries in Shanghai in terms of sales form, service attitude, and tasting experience. "It's just that our customers are a group of 'little kids'

The reporter saw on site that although these foods are specially made for pets, they are not cheap in price: a paper cupcake is priced at 65 yuan, a cake is priced at 300 yuan, and an 80 gram biscuit is priced at 49 yuan. However, there are still many owners willing to pay for fresh production. We offer 13 types of baked goods on site, with a daily average revenue of over 3000 yuan for snacks, "said Xingyun. The location value the open social space in Tongyi Village, and the central open space provides an interactive scene for pets and owners." Around the surrounding residents, there are many business formats, and we have held a series of events such as pet fashion shows and pet birthday parties

The popularity of Wagtopia pet store has also boosted the occupancy rate of surrounding restaurants to a certain extent. The reporter asked several pet stores on site, such as the nearby Korean barbecue restaurant and Hong Kong style tea restaurant, which are "pet friendly" restaurants that allow "furry children" to dine. Every day, customers come to dine during the pet grooming period, and we usually recommend that dogs lie down under their seats, "said the tea restaurant staff.

Multiple business formats focus on the pet economy together

In recent years, with the improvement of people's living standards and the change of consumption concepts, the pet economy has shown a vigorous development trend. Many commercial districts, hotels, and scenic spots in Putuo District have keenly captured this market trend and actively introduced pet economy related industries to create new scenes of pet consumption.

The Taoyuan π Commercial Plaza in Changfeng area has been building a pet friendly shopping mall since April 2023, and has designated April as the pet friendly theme month every year. Over the past three years, it has held various fun activities such as pet challenge competitions, cute pet friendship events, and cute pet life festivals. In April of this year, we added an outdoor amusement park designed for pets on the square, including climbing stairs, slides, running circles and other amusement facilities, and created a pet friendly alliance. More than 30 merchants including catering and retail in the venue have joined in, "said the person in charge of the marketing department of Taoyuan π Commercial Plaza. The mall has also strengthened the training of service desk, security and other related personnel, so that they can understand pet friendly rules and be familiar with the location of pet friendly stores.

The pet friendly theme has also brought tangible foot traffic and sales to the mall. According to mall data, during the 2024 Taoyuan π Pet Life Festival, foot traffic increased by 28% compared to the same period last year, and sales increased by 15%.

The Kintetsu City Plaza, on the other hand, started hosting the third Cute Pet Season in April this year and optimized pet friendly rules. On the basis of opening up the sunken plaza, the indoor public areas were further opened up to "furry children". Through pet art exhibitions and pet music, consumers can enjoy delicious food while interacting intimately with cute pets. Innovation activities not only boosted customer flow, but also boosted sales growth in industries such as catering and retail. In April of this year, sales increased by over 9% year-on-year, "revealed the mall manager.

Not only are shopping malls continuously increasing their "economy", but many hotels in Putuo District have also become pet friendly hotels.

The Shanghai Taopu Yachen Yueju Hotel in Taopu area once launched a love promotion activity. For every cup of co branded coffee sold full of love, the hotel will donate 10% of its income to the Big Commune. Citizens staying at this hotel can bring licensed dogs, cats and other animals with them. The hotel also provides thoughtful pet utensils, toys and daily necessities for pets.

Coincidentally, the recently opened Putuo MOXY Hotel is also a pet friendly hotel. The hotel told reporters that there are currently three pet exclusive rooms in the hotel, all of which are set up on the first floor with a courtyard. These rooms have a larger area and provide facilities and equipment such as cleaned and disinfected food bowls, dog mats, toys, diaper mats, etc., making it convenient for "furry children" to stay. The person in charge of Putuo MOXY Hotel revealed that during this year's May Day holiday, all three pet exclusive rooms were fully booked.

Suzhou River cruise ships are also continuing to focus on the "pet route". It is reported that since its launch in October 2024, pet friendly flights have developed three routes and dispatched 180 flights, with an average occupancy rate of over 70%. It is expected that pet routes will become more popular after the weather warms up, and related flights will be upgraded from the 10 seater 'Shanghai Impression' cruise ship to more seat ships. During holidays, we will also add related flights, "said the Suzhou River cruise ship.