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Breaking through the billion dollar pet market
Source:Business School | Author:AIbiBuddy | Published time: 2025-01-20 | 26 Views | Share:

The latest data shows that the proportion of pet owners born in the 1990s and 1980s in China is as high as 77.7%. The higher spending power and more personal space of the young single population make them an important force driving the pet economy. And behind this is the realization of emotional value. The companionship of cute pets precisely touches the souls that silently endure pressure, anxiety, and internal friction in the hustle and bustle of the city, as well as elderly people living alone. They bring emotional nourishment to these souls who crave comfort. Therefore, owning a cute pet has become an ideal lifestyle pursued by more and more people, and "having both cats and dogs" is seen as a "winner in life".

Under high-intensity life pressure, small animals are a very reassuring presence, bringing more comfort from a psychological level. Many people living alone choose to keep pets as a way to alleviate loneliness, investing financial and energy resources to take good care of their pets and enjoy the emotional communication and feedback they bring. Many young people also see their pets as their childhood selves, pouring love into them, which is also a kind of spiritual healing for them.

Although there are fundamental differences between raising pets and raising children, they reflect similar parenting concepts and experiences on certain levels. As a member of the family, pets not only bring joy and companionship, but also bring trivialities and troubles. Dealing with these affairs, whether it's daily interactions with pets or responding to unexpected situations, requires tacit cooperation and shared responsibility among family members.

The characteristics of contemporary young people also significantly influence their choice of pet products. Focusing on experiential experience, pursuing emotional resonance and projection of emotional value, maintaining an open attitude, and being curious and accepting of new things... These characteristics are fully reflected in their product selection for pets.

Unlike many years ago when pet supplies were limited to meeting basic needs, today's young consumers are more inclined to add more emotional value to pet products, providing diverse possibilities for pets. For example, they will choose suitable beds for pets based on seasonal changes, and prepare various toys for pets to meet their different needs.

The expansion of the market is accompanied by the influx of more merchants and intensified competition, while also facing the challenge of restructuring the market order.

The upgrading and iteration of pet related industries should closely follow the trend of refined consumer demand. Nowadays, consumers have increasingly high quality control requirements for pet products, and they will generously invest more time and effort in doing their homework to ensure that they choose the most suitable products for their pets. Therefore, cat food and dog food have begun to have "ingredient parties", and technology pet care caters to the "lazy pet care" model, constantly launching new products such as automatic cat litter boxes, automatic water dispensers, and intelligent towing ropes.

Faced with more refined and personalized consumer demands, pet industry related brands and enterprises can continue to pay attention to changes in consumer trends and create more differentiated products. At the same time, we will create a more complete service chain, such as establishing online platforms, promoting a matrix model of integrated online and offline services, and establishing partnerships with high-quality suppliers.

It should be noted that the pet industry still faces some problems, such as the lack of authoritative benchmark institutions and big Vs, which leads to a chaotic market and makes it difficult for consumers to judge. Therefore, the industry needs to continue to regulate, standardize, and standardize in order to improve the overall level of industrialization. At the same time, the entire industry needs clearer industry standards and leadership from leading enterprises.

From the supply side, there is a serious shortage of talent reserves in some areas of the pet industry, such as many pet doctors who may have switched from animal husbandry to the pet industry. Therefore, talent cultivation in segmented fields is crucial for emerging industries, including drug development, which also requires time accumulation.

Overall, the pet industry needs to upgrade rapidly with the refinement of consumer demand. By continuously innovating products, optimizing service chains, emphasizing talent cultivation and technological accumulation, and strengthening industry norms and standardization construction, the prosperity of the pet industry will not only reflect economic value, but also vividly demonstrate social warmth and humanistic care.